The main idea of this article is to dwell upon global media flows and contraflows, their impact on global population, and the place of american media flows in the whole world. May 20, 2016 abstractthe focus of this paper is on the global flows and contraflows of visual media, mainly television and film as, despite the exponential growth of the internet in the last decade, it was bei. As mentioned before, counterflows is the movement of culture, not only one way but a twoway movement. It talks about the relationship between cultural imperialism and dominant flow in global cultural industries. If you continue browsing the site, you agree to the use of cookies on this website.
In order to understand further the impact overlapping narratives of global, national and local identities have on the world, i look to daya kishan thussus 2006 case study, mapping global media flow and contraflow, to critically examine the complex relationship between global media flows. The paper proposes a typology to divide the main media flows into three broad categories. Mapping global media flow and contraflow by martha. Mapping global media flow and contraflow written by daya kishan thussu is an article under discussion. Pdf this article begins to map the birth of a new phenomenon in global media. Cnn the worlds news leader 156 setting the global news agenda 163. Media global communication news international broadcasting media regulation media law media policy nonwestern media foreign news.
An asian perspective the focus of this paper is on the global flows and contraflows of visual media, mainly. United nations educational, scientific and cultural organization. According to thussu 2007, the extensive reach of u. As part of its going out strategy, china is using the media to promote its views and vision to the wider world and to counter negative images in the usdominated international media. The usled western media which are global in their reach and influence boydbarrett, 2006. A positive example of contraflow media are telenovelas or soap operas. The term contraflow originated from the preceding peripheries of global media industries, designated subaltern flows. He holds certifications from the american association of ad agencies, facebook, hubspot and the oaaa.
This study discusses the interaction between cultural imperialism and contra flow in the context of contemporary media culture, mainly looking at the perspective of visual media such as television and movie other than print media. While celebrating the global circulation of media products from a wider range of hubs of creative and cultural industries, the chapter emphasises the disparities in the volume and economic value of such flows in comparison to the dominant ones and cautions against the tendency to valorise the rise of nonwestern media, arguing that they may. Pada saat ini, globalisasi menjadi sesuatu yang penting dan tidak dapat dipungkiri bahwa saat ini dunia mengalami suatu proses dimana batasbatas sebuah negara menjadi kabur sehingga menimbulkan ketergantungan satu sama lain antara negaranegara. The purpose of this dissertation is to assess these shifting dynamics in international news by focusing on contraflow, a term that describes the movement of media from developing national settings into those of the wealthier media systems. Nov 08, 2011 homework topic is global media 20092609 lee minji slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The advent of digital technologies and the growing availability of affordable communication satellites has transformed the global media landscape. The international telenovela debate and the contraflow argument. A study by the center for media and public affairs found the number of stories about the environment on the network news went from 377 in 1990 and 220 in 1991 to only 106 in 1998 and 1 in 1999. Morley, 1996, pp54 the flow of media communications can be multilayered, in this case, the u. Chinas media go global, the first edited collection on this subject, evaluates how the unprecedented expansi. The focus of this paper is on the global flows and contraflows of visual media, mainly television and film as, despite the exponential growth of the internet in the last decade, it was being used only by about 15 per cent of the worlds population in 2006, while television and film had a much larger audience base.
Intercultural information flows through trends in global. A graduate of loyola university, john has more than 20 years experience in marketing and communications. While celebrating the global circulation of media products from a wider range of hubs of creative and cultural industries, the paper emphasises the disparities in the volume and economic value of such flows in comparison to the dominant ones and cautions against the tendency to valourise the rise of nonwestern media, arguing that they may. In the event of a hurricane evacuation from lowlying coastal areas, existing highway lanes freeway and nonfreeway may be converted into contraflow lanes.
Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macroeconomic context of liberalisation. Examples of cultural flow bollywood which focuses the multiple histories and directions of cultural flow in the way it has incorporated and indigence a range of global and local forms to provide an experience that has become part of mass popular culture. Contraflow definition of contraflow by the free dictionary. Launched in 1987, with almost over 30 years in the industry, contraflow has experienced controlled growth over the last 25 years and we are continually expanding operations, investing in the latest industry equipment and increasing our workforce to meet business needs and ensure we maintain the high standards of service customers expect from a professional. Chinas media go global, the first edited collection on this subject, evaluates how the unprecedented expansion of chinese media and communications is. We attribute the success of our work to this approach, taking each job from the initial planning stage, through every aspect of traffic management, to completion. Pdf the advent of counterhegemonic contraflow researchgate. Thussu, 2006 are what people always termed as dominant media flow. Here, i will bring singapore into the narrative, as a country that occupies a unique position between the first and third worlds.
Rather, contraflow is about the movement of cultures, like a twoway traffic lane, where individuals are said to live between cultures. Naspers is an exemplar of media markets contraflow, conceptualised as the movement of information, media content, consumer goods and capital from. Furthermore, media is a major source of communication and information that reaches hundreds of homes across the country. Dec 27, 2018 mapping global media flow and contraflow written by daya kishan thussu is an article under discussion. The relationship, tension and interaction between cultural. Naspers is an exemplar of media markets contraflow, conceptualised as the movement of information, media content, consumer goods and capital from the developing world into more developed markets.
Kingdom rush series and zambo dende as delocalised media products hernan d espinosamedina and enrique uribejongbloed media international australia 2017 163. Increased flows of media from the global south have changed the dynamics of the late 20 th century. Launched in 1987, with almost over 30 years in the industry, contraflow has experienced controlled growth over the last 25 years and we are continually expanding operations, investing in the latest industry equipment and increasing our workforce to meet business needs and ensure we maintain the high standards of service customers. An asian perspective the focus of this paper is on the global flows and contraflows of visual media, mainly television and film as, despite the. This global flow has historically been, and continues to be, one dominated by european and u. In this dissertation, i examine news media contraflow, flows of news and information from historically underrepresented parts of. It also explores the relationship between dominant flow. Media plays a significant role in spreading the word of mouth and is redefining the way the global communicates. Latin american contraflow in global entertainment media.
Bringing together internationally known theorists and regional specialists, the authors examine the alternative media flows against the usled global flows and combine a theoretical perspective on contraflow of media with grounded case studies into one uptodate and accessible volume. More importantly, contraflows emerged because of the global mass media reversing the. The third edition of international communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. A standard example is that car and other vehicular traffic might have only one lane while on both sides there are bike lanes. This title examines how the new trends are affecting the globalization. Televising sport globally espn 4 global news and information networks 150 case study. Contra or counterflows, through media, have had a positive and negative impact on migrant communities. Homework topic is global media 20092609 lee minji slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Deutsche welle global media forum recommended for you. Article information, pdf download for global media flows. Contraflow is a common part of decent cycling infrastructure and is often seen on oneway streets. Counterflow is the movement of cultures from one place to another brought by mobile subjects.
Global media gives us information bout different things like different kind of animal,weather reports etc. The surge in transnational traffic in media products has primarily benefited major. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macroeconomic context of liberalisation, deregulation and. Case of contraflow in global media linkedin slideshare. While there are real forces and arguments related to media convergence and cultural homogenization, it also must be said that the spread of the us model of professional, commercial media has also brought some beneficial changes to some national and regional media industries, leading to a revival of cultural. This comes at a time when the political, economic and technological contexts within which media organisations operate are increasingly global. Nov 25, 2017 implications of a liberalized global communication regime 115 4 the global media marketplace 119 convergence 119 global trade in media products 1 case study. Abstractthe focus of this paper is on the global flows and contraflows of visual media, mainly television and film as, despite the exponential. Introduction that communication technologies in general and the media in particular are essential ingredients in the process of globalization has long been a commonly accepted assumption in the social sciences thompson, 1995. Imperialism and contraflow in contemporary media culture. Media on the move provides a critical analysis of the dynamics of the international flow of images and ideas. The main problem considered in the article is mapping global media flow and contraflowread more. Unlike transculturation, counterflows or contraflow is not the mixing or meshing of two cultures.
International communication examines the profound changes that have taken place and are continuing to take place at an astonishing speed in international media and communication since the beginning of the new millennium. Owing to the economic and political power of the united states, its media are now available across the globe, if not in english then in. The focus of this paper is on the global flows and contraflows of visual media, mainly television and film as, despite the exponential growth of the internet in the last decade, it was being used only by about 15 per cent of the worlds population in 2006, while television and film had a. While the media is busy covering sensationalist stories, issues that affect our lives and the whole world receive little attention. Since its institutional beginnings after the second.
Unesco 2005a international flows of selected cultural goods and services 19942003, unesco institute for statistics. His marketing experience includes work with webmd, merrill lynch and other global marketers. In particular, i will examine the contributions of the fastgrowing region of east asia to the emergence of such media contraflows, focusing on an increasingly prominent player, channel newsasia, and its potential to meet the contraflow. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global.
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